Shelley Ballet firmly believes that better value and enhanced senior living are core to the organizational mission. She is passionate about communicating the Wesley Enhanced Living brand and offerings to local seniors and their families. Among her many accomplishments, Shelley renamed the century-old organization to Wesley Enhanced Living, creating a repositioning strategy that re-imagined the way organizations and individuals view aging. Under her sales and marketing leadership, our independent living, personal care, memory care, and skilled nursing occupancy have remained at near capacity levels. Prior to Wesley Enhanced Living, Shelley served as director of marketing for national group purchasing organization, Innovatix, LLC, a subsidiary of the Greater New York Hospital Association. As director of network marketing for North Shore-LIJ Health System (currently Northwell Health), she created branding and direct marketing campaigns to increase awareness and referrals into the then 18-hospital system. She also held senior marketing and public relations roles in the educational services divisions of the Washington Post Company and MacMillan, Inc. Shelley holds an MBA in marketing from The City University of New York-Baruch College and a B.A. in psychology from Hofstra University.